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Content Use In Web Design

Posted: 5th March 2010

People often use the term "content is king" when talking about content for your website - this is done with good reason. The use of select keywords and phrases (terms and words people search for) can be the difference between a mediocure website and great site. Content is what your potential customers are really interested in. There are many sites out there that lok and functional perfectly, but lack content.

Search engines such as Google scan your website's content and determine exactly how valuable your site is. Correct use of such keywords and phrases will make your site more relevant to search engines. More relevant sites have a better chance of appearing in Google's organic results and a better chance of attracting more potential customers. Content is a major part of any new website or search engine optimization (SEO) campaign.

Companies often focus on the visual aspects of their site, or how well it works and ignore content. Relevant content is why people visit your website and should be concentrated upon during the initial development of the site - not as an afterthought.

Another mistake people make is posting a list of keywords at the bottom of a website. While this may have worked 5 years ago, search engines are aware of such tricks. They are now able to detect use of something called "natural language". Simply put, this means if your keywords have been used within your main page.

During any web design project, the design should be made to fit the content, not the other way around!

Well written, informative and fresh content will not only attract more website, but also repeat visits.



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