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Ranking Highly In Bing

Posted: 22nd July 2010

There has been much written in the SEO world about to rank highly in MSN's ne relatively new search engine – Bing.

As expected, traditional methods such as fresh, unique, keyword rich content with many quality backlinks rank the best – basically all the methods any SEO company would employ to rank well in bigger search engines suchg as Google and Yahoo. Basically, quality content is the "bread and butter" of search engines, so you can't go too wrong adding this regularly.

In a nutshell, these are the main quoted differences between Bing and other search engines:

Compared to Google, Bing places much less weight on backlinks.
Compared to Google, Bing places an increased weight on the volume of content (or number of words) on the page. A figure of more than 300-400 words has been quoted as an indicator.
Bing places an increased weight on the title tags of websites linking to you, as opposed to simply the anchor text.
Bing places more weight on websites that link out (yes out!) to quality websites, especially where the title tags of both pages are similar.
Domain name age: Bing places much more weight the age of your domain name, so the older your domain name, the more trust Bing places on your website.

One important thing to note is the fact that Bing is still a relatively new search engine. If you are having trouble ranking for a particular keyword for which you have many quality, trusted backlinks (maybe even with related link anchor text) then check if the sites providing the backlinks are actually indexed by Bing. Currently, not all trusted websites are indexed by Bing.