As expected, traditional methods such as fresh, unique, keyword rich content with many quality backlinks rank the best – basically all the methods any SEO company would employ to rank well in bigger search engines suchg as Google and Yahoo. Basically, quality content is the "bread and butter" of search engines, so you can't go too wrong adding this regularly.

In a nutshell, these are the main quoted differences between Bing and other search engines:

• Compared to Google, Bing places much less weight on backlinks.
• Compared to Google, Bing places an increased weight on the volume of content (or number of words) on the page. A figure of more than 300-400 words has been quoted as an indicator.
• Bing places an increased weight on the title tags of websites linking to you, as opposed to simply the anchor text.
• Bing places more weight on websites that link out (yes out!) to quality websites, especially where the title tags of both pages are similar.
• Domain name age: Bing places much more weight the age of your domain name, so the older your domain name, the more trust Bing places on your website.

One important thing to note is the fact that Bing is still a relatively new search engine. If you are having trouble ranking for a particular keyword for which you have many quality, trusted backlinks (maybe even with related link anchor text) then check if the sites providing the backlinks are actually indexed by Bing. Currently, not all trusted websites are indexed by Bing.

It was conclused that people are putting an increased weighting on the actual web design and aesthetics of the page (apart from the usual things such as loading time, quality of services offered and content etc.).

If your customers believe a website looks good, then this feeling will be applied other areas of your website such as content, headlines and services. In general, people content to use websites that have made that all important first impression - don't make this initial impression and your potential customer could be lost forever.

The web design is extremely important and if not done well, can cause people to close your page and look elsewhere. Without thinking I sometimes close a webpage because it's badly designed. the latter is magnifyed on ecommerce websites, where a bad design can create a less reputable impression and loose a site potential sales, it puts off your potential customers! I have even seen none design minded people close badly designed sites simply because they 'don't like it'.

Getting the web design to portray a good reputable and aesthetically pleasing image is of high importance and should not ben taken lightly.

Read more about our creative web design.

One technique is to search for the product you're planning to sell. This has multiple benefits. You'll not only get a very good idea of your potential competition, but you can also see the phrases and terms are beneficial to your business - this can be considered as very basic keyword research. You can get a good idea exactly what people want within your niche. You could even use the free Google Adwords keyword tool to determine how popular various terms and phrases are.

Once you have a list of good keywords, start to search for keyword rich domains. You'll find the majority are taken, but occassionaly you'll domains no longer in use that you can purchase froma third party. While this may be expensive initially, but definately shouldn't be dismissed. Keyword rich domains can go a long way towards higher ranking and ultimately more website traffic. Your domain should be both short and catchy, to improve memorability.

Your brand name and keywords should be effectively integrated into your company website design and SEo campaign. There are very specific things do's and dont's when it's come down to online promotional - all of which AMI Creative can advise on. Through experience, we know what techniques are effective and most beneficial to your business.

Another popular way business promote their brand is through the use of promotional gifts. Promotional gifts act as a low cost, high volume promotional method for your business - ranging from flyers and posters to stationary. The medium you choose will largely depend upon your business niche. Whichever medium you choose they promote your brand name less expensively than other types of promotion such as radio. Good quality promotional gifts have an added benefit - they continue to promote and sell your brand longer after they have been handed out.

AMI Creative can offer advice on all aspects of company branding and search engine optimisation - simply contact us today for a quote. We can provide the full range of company branding services that your business needs to create an effective online presence.

Your website should always project your business image perfectly. If your current site doesn't project your business image, it isn't marketing your business effectively.

Even worse, your potential customers may not even be reaching your website due to poor search engine optimisation.

Freshen up your website today - let AMI Creative evaluate and improve your existing website today!

Find out more about AMI Creative's new video production and editing services today!

Do you know the goals of your website? Is your site working to achieve these goals? Do you know exactly how many of your visitors are enquiring about a service as a result of your website or is there anything that could improve your website performance?

If you're unsure about the answer to any of these questions, then our leading website audit service is for you!

So, how do we do this? The answer lies in analysing specific metrics (or measures over a period of time) of your website. We'll look at a variety of metrics, ranging from basic metrics (that provide a limited amount of information) to more involved meterics, that can tell us a lot more.

Read more about our website auditing services.

Search engines such as Google scan your website's content and determine exactly how valuable your site is. Correct use of such keywords and phrases will make your site more relevant to search engines. More relevant sites have a better chance of appearing in Google's organic results and a better chance of attracting more potential customers. Content is a major part of any new website or search engine optimization (SEO) campaign.

Companies often focus on the visual aspects of their site, or how well it works and ignore content. Relevant content is why people visit your website and should be concentrated upon during the initial development of the site - not as an afterthought.

Another mistake people make is posting a list of keywords at the bottom of a website. While this may have worked 5 years ago, search engines are aware of such tricks. They are now able to detect use of something called "natural language". Simply put, this means if your keywords have been used within your main page.

During any web design project, the design should be made to fit the content, not the other way around!

Well written, informative and fresh content will not only attract more website, but also repeat visits.